At the center of the Miss Icon heart is the drive to plough back to the community. The pageants automatically becomes part of the fundraising team towards the Getrude Tseki LSEN (Learners with special educational needs) Vocational Skills Centre which is due to be launched soon. This centre is one of the programmes under The Forte Institutes of Excellence (the non profit organization).
Getrude Tseki is the founder of The Miss Icon Beauty Pageant which is trading under the name PaLMicProjects (Pty Limited). She is the semifinalist of Mrs.South Africa 2017. Her passion about empowering women is related to her career as a professional teacher. She holds a Masters of Business Administration (MBA) degree as her highest qualification. She is currently doing her doctor of philosophy (PHD) with the University of KwaZulu-Natal. Apart from being a business and a career woman, Getrude is the wife to Rami Tseki and the mother of three beautiful daughters (Palesa, Bophelo and Kemolemo).